TABLE OF CONTENTS

Overview
Trigger Name
Trigger Description
How to Configure
Example

Overview #

The Trigger Link Clicked trigger initiates a workflow whenever a specific trigger link is clicked by a contact. This feature is ideal for tracking link engagement and automating subsequent actions based on user interactions with predefined links.

Trigger Name #

Trigger Link Clicked

Trigger Description #

This trigger starts a workflow when a contact clicks on a specified trigger link. Trigger links can be used in emails, SMS, or other communication channels. The workflow is activated only for the contacts who click the specified link, making it a powerful tool for targeted engagement.

How to Configure #

• Choose a Workflow Trigger: Select Trigger Link Clicked from the list of available triggers.
• Workflow Trigger Name: Enter a descriptive name for your trigger, such as “Promo Link Clicked” or “Survey Link Engagement.”
• Filters: Use filters to specify which trigger link will activate the workflow. You can select the exact trigger link from the dropdown menu to narrow down the workflow activation.

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Example #

You want to create a workflow that sends a follow-up email to contacts who click on a promotional link sent via email.

• Workflow Trigger Name: “Promo Link Engagement Follow-up”
• Filters:
  • Trigger link: “Spring Sale Promo” (Only clicks on this specific link will trigger the workflow)

Workflow Steps:

1. Trigger: Trigger Link Clicked (as configured above)
2. Action: Send Email – Send a follow-up email thanking the contact for their interest and offering a special discount.
3. Action: Update Contact – Tag the contact as “Interested in Promo” to segment these users for future promotional campaigns.