Workflow Action – GMB

TABLE OF CONTENTS

Overview
Action Name
Action Description
Action Details
Example

Overview #

The Google My Business (GMB) action allows you to send messages to contacts via Google My Business messaging, providing a direct way to engage with your customers. This action can be configured to send personalized messages using custom values and trigger links.

Action Name #

GMB (Google My Business)

Action Description #

This action sends a message to a contact through Google My Business, enabling you to communicate directly via GMB’s messaging platform. It supports custom values and clickable trigger links, making your messages interactive and personalized.

Action Details #

FieldDescriptionMandatory
Action NameThe name of the action. Default is “GMB”.Yes
MessageThe body of the message to be sent. Supports text, custom values, and trigger links.Yes

How to configure #

  • Action Name: Enter a name for the action. By default, it’s set to “GMB”.
  • Message: Write your message in the text box. You can use:
    • Custom Values: Click on the {} icon to insert custom values such as contact details, appointment information, or other dynamic data points.
    • Trigger Links: Use the link icon to add predefined links, which can be selected from the list. These links will be clickable in the GMB message.

Example #

To use the GMB action effectively, consider the following workflow configuration:

  1. Trigger: Choose a relevant trigger such as “Appointment Reminder”.
  2. Action: Set the GMB action with a message like:
    • Message: “Hello {{contact.name}}, this is a reminder for your upcoming appointment on {{appointment.date}}. If you have any questions, please let us know!”
    • Use the {} icon to insert custom values like contact name and appointment date.

By setting up the action this way, you ensure that each contact receives a personalized reminder through Google My Business, making your interactions more meaningful and engaging.

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Updated on August 13, 2025