? When Is Persona Required? #

Persona verification is only required under the following conditions:

• You’re purchasing a number from the US, Canada, or Puerto Rico (+1 country code)
• Your sub-account has not previously completed Persona verification

Once verified, users will not be asked to complete Persona again for that sub-account—this applies to future:

• Phone Number Purchases
• A2P Brand Registrations
• Toll-Free Number Verifications
• CNAM Setups
• SHAKEN/STIR Authentication

?️ Updated User Journey #

1. User Initiates a Phone Number Purchase #

When a user attempts to purchase a US/CA/PR number and Persona hasn’t been completed, the following identity verification modal appears:

2. Document Upload Begins #

The user is asked to upload a valid government-issued ID (e.g., passport, driver’s license, etc.) based on their country and ID options:

3. Facial Verification Flow #

After uploading the ID, users are prompted to complete live selfie verification using their webcam or phone.

4. Purchase Completed Upon Verification #

Once the verification process is successful, the phone number is purchased automatically—no additional action is required.

✅ Persona is a one-time process per sub-account. Once verified, users will not be prompted again for future compliance actions or number purchases.

? Why It Matters #

This enhancement is essential to:

• Comply with carrier identity requirements
• Prevent fraud and protect our platform’s ecosystem
• Maintain a seamless experience for already-verified, low-risk users

? Additional Notes #

• Applies only to LC Phone-managed sub-accounts
• Also enabled for +1 Number Pool Purchases
• Users may need to refresh the page to load the updated Persona prompt.