TABLE OF CONTENTS
- Image Guidelines
- Video Guidelines
- Content Length
- Social Posting Rate Limits
- Additional Social Posting Guidelines
PLEASE NOTE: Multimedia format - Posting Image(s) and Video(s) together in a single postAs you experiment with different kinds of images, you'll realize which works best for your brand. By default, these two sizes are best:
Horizontal (landscape): 1,024 pixels x 512 pixelsVertical (portrait): 800 pixels x 1,200 pixels
Image Guidelines #
| Platform | Type(s) | Size | Aspect Ratio | No. of Images per post |
| Facebook Post | JPEG, PNG, GIF | 10 MB | Any | No Limit – We recommend 10 image(s) per post |
| Facebook Reel | Not Supported | |||
| Facebook Story | JPEG, PNG, GIF | 4 MB | Any | 1 |
| Instagram Post | JPEG, PNG | 8 MB | Aspect ratio between 4:5 and 1.91:1 | 10 |
| Instagram Reel | Not Supported | |||
| Instagram Story | JPEG | 8 MB | – | 10 |
| YouTube Shorts | Not Supported | |||
| YouTube Video | Not Supported | |||
| LinkedIn Profile and Pages | JPEG, PNG, GIF | 8 MB | Max 6012px X 6012px | 9 |
| LinkedIn Carousel (PDF) | JPEG, PNG, GIF | 10 MB | – | 300 |
| Tiktok Personal | Not Supported | |||
| Tiktok Business | Not Supported | |||
| Google Business Profile | JPEG, PNG | 5 MB | Min 250px X 250px Max 3000px X 3000px | 1 |
| JPEG, PNG, BMP, TIFF, WEBP | 10 MB | – | 1 | |
| aixios Community | JPG, PNG, SVG, GIF | 10 MB | – | 10 (Images or Videos) |
Video Guidelines #
| Platform | Type(s) | Size | Duration | No. of Videos per post | Thumbnail Support | Thumbnail Type | Thumbnail Size |
| Facebook Post | All Formats | 1 GB or min 1 sec and max 240 min | 240 Minutes | No limit (recommend 10) | Yes | All types | 10 MB |
| Facebook Reel | All Formats | 1 GB or min 3 sec and max 90 sec (Min 540 × 960 px) | • Min 3 Sec • Max 90 Sec | 1 | No | – | – |
| Facebook Story | All Formats | 1 GB or min 3 sec and max 60 sec (Min 540 × 960 px) | • Min 3 Sec • Max 60 Sec | 1 | No | – | – |
| Instagram Post | MOV, MP4 | 100 MB or min 3 sec and max 60 sec (Width 1920 px) | • Min 3 Sec • Max 60 Sec | 10 | No | – | – |
| Instagram Reel | – | 300MB or min 3 sec and max 15 min | • Min 3 Sec • Max 15 Sec | 1 | Yes | All Types | 8 MB |
| Instagram Story | MOV, MP4 | 100 MB or min 3 sec max 60 sec | • Min 3 Sec • Max 60 Sec | 10 | No | – | – |
| YouTube Shorts | • Must be ≤ 60 sec, • Vertical 9:16 recommended • Videos > 9:16 may be cropped • Include #Shorts | ||||||
| YouTube Video | • Width: 240p–8K • Max file size 256 GB • Max length 12 hrs | ||||||
| LinkedIn Profile and Pages | MOV, MP4 | 500 MB or min 3 sec and max 30 min | • Min 3 Sec • Max 30 Min | 9 | Yes | JPEG, PNG | 10 MB |
| LinkedIn Carousel (PDF) | Not Supported | ||||||
| Tiktok Personal | MOV, MP4, WebM | • Max 1 GB • Min 3 Sec, Max 180 Sec • Min WxH 360 px • Max WxH 4096 px • FPS 23–60 | • Min 3 Sec • Max 180 Sec | 1 | No | – | – |
| Tiktok Business | MOV, MP4, WebM | • Max 1 GB • Min 3 Sec, Max 600 Sec • Min WxH 360 px • FPS 23–60 | • Min 3 Sec • Max 600 Sec | 1 | No | – | – |
| Google Business Profile | Not Supported | ||||||
| MP4 or M4V | Video size: up to 2 GB (lib limit 1 GB) H.264/H.265 Min 4 Sec, Max 5 Min Aspect ratios: 9:16, 1:2, 2:3, 3:4, 4:5, 1:1 | • Min 4 Sec • Max 5 Min | 1 | Yes | JPEG, PNG | 10 MB | |
| aixiosCommunity | MP4 | 1 GB | Min 4 Sec | 10 (incl. images) | No | – | – |
Content Length #
| Platform | Content Length (Text Limit) |
| Facebook Post | 62,000 characters |
| Facebook Reel | 62,000 characters |
| Facebook Story | 62,000 characters |
| Instagram Post | 2,200 characters |
| Instagram Reel | 2,200 characters |
| Instagram Story | 0 characters |
| YouTube Shorts | 5000 characters, |
| YouTube Video | 5,000 characters |
| LinkedIn Profile and Pages | 3,000 characters |
| LinkedIn Carousel (PDF) | 3,000 characters |
| Tiktok Personal | 150 characters |
| Tiktok Business | 2,200 characters |
| Google Business Profile | 1,500 characters |
| Pinterest (Title) | 100 characters |
| Pinterest (Post) | 500 characters |
| aixios Community | 100,000 characters |
Social Posting Rate Limits #
These rate limits are for each active user and are different based on which platform you’re using:
- Google – 300/min
- Facebook – 200/hr
- Instagram – 200/hr
- TikTok – 15/day
- LinkedIn – 150/day
- Pinterest – 100 pins/min
Additional Social Posting Guidelines #
| Platform | OG Meta Link | At least 1 media required | MultiMedia Support |
| Facebook Post | Yes | No | No |
| Facebook Reel | No | Yes | No |
| Facebook Story | No | Yes | No |
| Instagram Post | No | Yes | Yes |
| Instagram Reel | No | Yes | No |
| Instagram Story | Yes | No | No |
| YouTube Shorts | Max 60 Sec | No | No |
| YouTube Video | Max 12 Hours | No | No |
| LinkedIn Profile and Pages | Yes | No | No |
| LinkedIn Carousel (PDF) | Yes | Yes | No |
| Tiktok Personal | No | Yes | No |
| Tiktok Business | No | Yes | No |
| Google Business Profile | Yes | No | No |
| No | Yes | No | |
| aixios Community | No | Yes | Yes |
OG Meta Tag is available on all platforms except Instagram, Tiktok, and YouTube.
