TABLE OF CONTENTS
- What is “Top Visits by Country” in Sites Analytics?
- Key Benefits of the Top Visits by Country Heatmap
- How To Use the Top Visits by Country Heatmap
- Understanding the Heatmap and Data Insights
- Frequently Asked Questions
What is “Top Visits by Country” in Sites Analytics? #
Top Visits by Country is a visual analytics feature within the Page Views section of your Funnels and Websites. It displays a global heatmap that highlights visitor distribution by country, allowing you to identify high-traffic regions and evaluate international audience engagement across your digital assets.
Key Benefits of the Top Visits by Country Heatmap #
Understanding your traffic sources by geography can help refine your marketing strategies, improve localization efforts, and monitor performance across international campaigns.
• Global Heatmap View – Visualize traffic distribution across countries instantly.
• Traffic Trend Identification – Detect shifts in audience behavior based on geographic location.
• Audience Targeting – Focus outreach and paid campaigns on top-performing regions.
• Top Country Breakdown – Access a ranked list of the ten countries driving the most visits.
• Anomaly Detection – Identify unexpected spikes in visits from unfamiliar regions.
• Market Insights – Use location data to evaluate expansion opportunities or content localization needs.
How To Use the Top Visits by Country Heatmap #
Follow these steps to locate and interact with the Top Visits by Country feature within the Sites Analytics section.
Step-by-Step Instructions
1. Access Sites Analytics
• Log into your aixios account.
• In the left-hand navigation menu, click Sites, then select the Analytics tab from the top navigation bar.
2. Choose Between Funnels or Websites
• Use the dropdown at the top of the dashboard to select whether you’d like to view data for Funnels, Websites, or both combined.
3. Set Your Date Range
• Select a time period to filter the data. Options include:
• Last 7 days
• Last 30 days
• Custom date range
4. Scroll to the “Top Visits by Country” Section
• This section appears within the Page Views area of the analytics dashboard.
• The heatmap visually displays countries based on traffic intensity.
• A table below the heatmap lists the top 10 countries ranked by visit count.
Understanding the Heatmap and Data Insights #
The heatmap provides geographic context to your site traffic. Countries with higher visitor volume are represented with deeper color intensities.
Key Points:
• Color Intensity: Darker shades indicate higher traffic volumes.
• Interactivity: Hover over any country to see its total visit count for the selected time period.
• Top 10 Countries Table: Displays exact visit numbers for your highest-traffic regions.
• Use Case Examples:
• Refine advertising strategies by focusing on top-performing regions.
• Identify areas for website translation or regional marketing.
• Monitor for unusual traffic activity from new countries.
Frequently Asked Questions #
Q: Is this data available for both Funnels and Websites?
A: Yes. The Top Visits by Country heatmap is accessible when viewing data for Funnels, Websites, or both, using the analytics view filter.
Q: Can I export the country-level visit data?
A: While the visual heatmap cannot be downloaded, you can export overall analytics data from the dashboard for reporting and deeper analysis.
Q: Does the map show device-level segmentation (mobile vs desktop)?
A: No, the heatmap reflects total visits by country. Device-specific data is available elsewhere in the Sites Analytics dashboard.
Q: Can I view country-level data for specific funnels or pages?
A: The heatmap shows aggregated data across your selected Funnels or Websites. For individual page performance, use the upper portion of the analytics dashboard.
Q: Why don’t I see any country data?
A: If your site has low traffic volume or if tracking scripts aren’t properly configured, the heatmap may not populate with data.
Related Articles
• Pie Chart Visualizations in Funnels and Websites Analytics
Next Steps
• Review your top-performing countries regularly to guide strategic marketing decisions.
• Consider launching geo-targeted campaigns in high-engagement regions.
• Use insights from the heatmap to prioritize content localization or regional promotions.
• Monitor for unexpected traffic trends that may signal bot activity or viral reach.
