Ads Integration Overview: #

Track which ads generate leads and sales by integrating your Facebook and Google Ads accounts with AiXios.

Connect Your Ads Account: #

Log into your AiXios account and open the main dashboard. On the left menu, click “Integrations.” Within the Integrations page, locate “Facebook” or “Google.” Click the respective “Connect” button. Follow the on-screen prompts to sign in to your ad account and grant access permissions, ensuring that AiXios can pull in your ads data.

Map Lead Form Fields: #

After the connection is established, go to the lead mapping settings in the integration panel. Select the forms associated with your ad campaigns and map the key fields (for instance, email and phone) so that any leads generated are automatically synchronized with AiXios.

Create UTM Parameters and Track ROI: #

Append UTM tracking tags to the URLs in your ad campaigns. For example, add parameters such as “?utm_source=facebook” or “?utm_source=google” to your landing page links. This setup helps AiXios to attribute each lead to the specific ad source that drove the traffic. Navigate to the “Reports” section in AiXios and click on “Attribution” to view detailed performance metrics on your ad campaigns. Analyze which ads generate the most leads and sales by reviewing the data on conversion rates and ROI.